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Nikkei had a BMSG special issue released in print last year that is slowly being released online as a series.
Nikkei x BMSG series: Revolutionaries changing Japan through entertainment (BMSG エンタメで日本を変える革命児たち)
The first installment of the series talked about BMSG FES '24. The second provides an overview of the history of BMSG.
The third installment is a special talk between SKY-HI, solo artist Reiko, Naoya who is part of MAZZEL, and BMSG Trainee Kanon, who are connected via MISSIONx2, the audition documentary that shows the birth of BMSG's second boy group, MAZZEL. (Original interview here)
Summary of what they talked about below!
- boss says when he has magazine shoots, he often tells them him and 🐥 are like 2 pretty sisters, and the staff told him so when 🌞 showed them the photo. (🐥 said the photo was taken quite a while ago)
- 🌙 said he's had more chances to hang out and have meals with boss because of POSSE. They often go to the sauna together too,
- 🌙 recently met 🐬 at the sauna and the 2 got to catch up, like "What have you been up to lately?" etc
- boss says 🐢 goes to the sauna really often too. He thinks 🐬 + 🐢 basically live there (LMAO). 🌞 went to the sauna at 10pm last night but no one came 😦 He felt lonely.
- 👻 says he often goes to the sauna after a practice. He'd ask ⚡ and 🐼 but they'll tell him their house is far away so they're heading home. 👻 says it's scary being in the sauna alone
🌙 : invite me~ 😦
boss says the solo artists often go to his house,
🌙 : We're often just chatting though
🌞 : Yes but we often end up chatting about music.
🌙 : Maybe because for us at BMSG, we present our music as "exposing ourselves" and "talking about our lives"
🌞 : From the perspective of an organisation, I am the boss and you guys are my artists right, but in terms of music we're quite close. 😈 and 🫧 have taught me a lot of things recently, and 👻 too
👻 [very shocked]: I have?! I was just playing music as usual and you heard one and went, "That's good!"
🌞 : 🐥 recently taught me about Takoyaki Rainbow (Kansai idol group) too
🐥 : Ahh, yes...
🌞 says BE:FIRST and he himself as a rapper leans towards hip hop in their music and that can be more macho-ism (his words a;skjf;ls) so having members like 🐥 and 🦄 helps bring in more diverse colours for BMSG.
🐥 : OMG 💦 I'll do my best 🙏 💪
🌙 : When we were at Hidaka's house watching the FES, we all got really excited when 🐥 or 🦄 were on the screen!
🌞 : Everyone should learn from him, awareness of where the camera is.
🐥 : So that's how you all saw it, I'm glad!
🌞 : There are many things that can be considered hard work right -- working out at the gym, practicing singing, practicing dancing, and we focus on the trial and error of those discoveries. But we tend to overlook how we look on screen / at the camera as part of that hard work. I think how 🐥 looks on the screen is a result of his hard work.
🐥 : There's usually a lot of cameras on set right, but the one that's recording [you] glows red. I struggled to find that camera in the beginning 💦
🌞 : I think we're still "in the beginning" actually 😂
🐥 : If I'm too conscious of the camera I lose focus of my singing and I've messed up because of that. Recently I think I've been able to be aware of both and I can find the camera quicker ✨ Around the summer festivals this year (2024) I feel like I've been awakened. I can move while being aware of the camera 😤
- by going to SUMMER SONIC and ROCK IN JAPAN FESTIVAL in 2024 as part of BMSG POSSE, Reichan felt like he found his own colour
🌞 : POSSE is made up of 3 rappers and 2 singers, it's interesting!
- And Reichan feels like when he's with POSSE he doesn't have to be super conscious of his "personality" / "character" and he can just be himself. He brought what he learned from the summer festivals to his performances in BMSG FES '24,
- Boss thought the MBB they did for the Noon Show of FES '24 was really good. The camera made sure to take each of them, but their characters were very different.,
- They didn't really agree to meet in the center of the stage beforehand, they just gathered there naturally by the time MBB was over
- Their ending poses were different too, and boss found that really good.
- In performing in front of an audience that may not know them and in festivals that aren't part of BMSG, 👻 said this really changed his perspective and awareness. It became important to do their best to convey their music to the audience, in performing "away" it solidified their intentions in their performances, with "Let's do this! 🔥 " and "Let's show them our existence and our music! 🔥 "
[Nao noticing that Reichan's getting emotional]
- Reichan was Trainees with RuiTaiNon for a while and took dance lessons with them after withdrawing from MISSIONx2 and had a Trainee Showcase together. He's happy that they've overcome those times together, and sees them like his own brothers 🥺 It makes him emotional seeing Non getting to perform at festivals and looking so cool recently
🌞 : It's true his jawline's been looking real refined lately.
🐥 : That's true!
- Reichan has performed MISSION with boss but BMSG FES '24 was the first time MISSION was performed with boss+Reichan+MAZZEL
- 🐥 wanted to cry while mazz waited to appear and the song started with Reichan singing acapella. He was really happy to do MISSION with the two people that are closely tied to them and the group.,
- 🌙 finds it hard to put into words the bond he has with MAZZEL. He never got to perform MISSION while in MISSIONx2... He's also imagined himself as part of MAZZEL for a period of time, so he's happy he could perform MISSION with boss and MAZZEL at BMSG FES '24. Both him and MAZZEL have debut for a year, he feels like their mission is to do more and show the world more.,
- 👻 was watching from the salons and he thinks "emotional" is not enough to encompass what he was feeling seeing their performance. He did MISSION while in MISSIONx2 so he hopes to perform it with them too one day
🌞 : Let's keep it!
🌙 : I wanna do it!
- 👻 wants to keep working hard until that time comes. Reichan and MAZZEL were completely different to how he saw them during MISSIONx2, and obviously also very different from when they were Trainees (with Reichan) too. He was able to see their big backs and grateful that he has so many reliable older brothers. It's led to his motivation for the future.,
🌞 : Kanon has become a completely different person too.
👻 : Well.. [embarrassed]
- Boss thinks that people who work hard and seriously make it in life. He gave the example of Yamazaki Masayoshi (wanted to be an actor but became a successful singer) and Bobby Brown (was part of a group, left, and has a successful solo career). Boss didn't have a rewarding life - he chose that for himself - but thanks to that experience he made BMSG. Timing is everything, but he earnestly believes that if you work hard and seriously, reward definitely comes. There's no right answer
- All 3 of them have formed different paths since MISSIONx2 but it's not unusual. There are many conflicts as there are people, and just as many successes as there are people. In a good way, everything is important while also not, at the same time
- It makes boss happy seeing all of them work hard. He wants them to keep trying and failing, it's the company's job to turn their errors into experiences so it's a big responsibility for him. He feels he's standing taller every time he does a (BMSG) FES
- The performances at BMSG FES are condensed so it's honestly shorter and much more manageable than his own solo live sets, but in reality he's extremely tired and his voice is hoarse the next day. He feels a different kind of pressure and responsibility when he's doing a BMSG FES than his own solo lives. He's grateful to everyone for making him feel that way.
- Reichan feels like BMSG is a place that respects who you are both inside and out, just like the acronym BMSG stands for Be My Self Group. Reichan finds it cool and amazing that everyone can just be themselves, which leads to their unique artistry and appeal, it's why he loves BMSG
- Naoya thinks BMSG is the place where people are searching for when they don't have a place where they feel like they belong or they can't find a place to shine, and they find it by coming to Hidaka-san. He wants to make the circle of kindness and love that created a place for him even bigger.
- Kanon thinks BMSG is a place that allows each individual to shine, and if it weren't for BMSG, he wouldn't have been able to continue making music. He thinks BMSG is a place that helps each individual build their own path.
🌞 : I wish you guys said this when I'm not here, now I feel embarrassed. All artists here are proof of what BMSG is. I think we are a crew that believes deeply in the potential of people and therefore values being human the most. The three of them said what I was thinking on my behalf...I'm really grateful.
Hope you enjoyed!
Please note I translate these for free and I'm not a professional, so they may not be 100% accurate.
Retranslations or sharing of the summaries is fine! For retranslations, please notify me beforehand and credit once posted!
Translations do take time to complete, so if you like my translations you can consider tipping me on Ko-Fi!
Nikkei x BMSG series: Revolutionaries changing Japan through entertainment (BMSG エンタメで日本を変える革命児たち)
The first installment of the series talked about BMSG FES '24. The second provides an overview of the history of BMSG.
The third installment is a special talk between SKY-HI, solo artist Reiko, Naoya who is part of MAZZEL, and BMSG Trainee Kanon, who are connected via MISSIONx2, the audition documentary that shows the birth of BMSG's second boy group, MAZZEL. (Original interview here)
Summary of what they talked about below!
- boss says when he has magazine shoots, he often tells them him and 🐥 are like 2 pretty sisters, and the staff told him so when 🌞 showed them the photo. (🐥 said the photo was taken quite a while ago)
- 🌙 said he's had more chances to hang out and have meals with boss because of POSSE. They often go to the sauna together too,
- 🌙 recently met 🐬 at the sauna and the 2 got to catch up, like "What have you been up to lately?" etc
- boss says 🐢 goes to the sauna really often too. He thinks 🐬 + 🐢 basically live there (LMAO). 🌞 went to the sauna at 10pm last night but no one came 😦 He felt lonely.
- 👻 says he often goes to the sauna after a practice. He'd ask ⚡ and 🐼 but they'll tell him their house is far away so they're heading home. 👻 says it's scary being in the sauna alone
🌙 : invite me~ 😦
boss says the solo artists often go to his house,
🌙 : We're often just chatting though
🌞 : Yes but we often end up chatting about music.
🌙 : Maybe because for us at BMSG, we present our music as "exposing ourselves" and "talking about our lives"
🌞 : From the perspective of an organisation, I am the boss and you guys are my artists right, but in terms of music we're quite close. 😈 and 🫧 have taught me a lot of things recently, and 👻 too
👻 [very shocked]: I have?! I was just playing music as usual and you heard one and went, "That's good!"
🌞 : 🐥 recently taught me about Takoyaki Rainbow (Kansai idol group) too
🐥 : Ahh, yes...
🌞 says BE:FIRST and he himself as a rapper leans towards hip hop in their music and that can be more macho-ism (his words a;skjf;ls) so having members like 🐥 and 🦄 helps bring in more diverse colours for BMSG.
🐥 : OMG 💦 I'll do my best 🙏 💪
🌙 : When we were at Hidaka's house watching the FES, we all got really excited when 🐥 or 🦄 were on the screen!
🌞 : Everyone should learn from him, awareness of where the camera is.
🐥 : So that's how you all saw it, I'm glad!
🌞 : There are many things that can be considered hard work right -- working out at the gym, practicing singing, practicing dancing, and we focus on the trial and error of those discoveries. But we tend to overlook how we look on screen / at the camera as part of that hard work. I think how 🐥 looks on the screen is a result of his hard work.
🐥 : There's usually a lot of cameras on set right, but the one that's recording [you] glows red. I struggled to find that camera in the beginning 💦
🌞 : I think we're still "in the beginning" actually 😂
🐥 : If I'm too conscious of the camera I lose focus of my singing and I've messed up because of that. Recently I think I've been able to be aware of both and I can find the camera quicker ✨ Around the summer festivals this year (2024) I feel like I've been awakened. I can move while being aware of the camera 😤
- by going to SUMMER SONIC and ROCK IN JAPAN FESTIVAL in 2024 as part of BMSG POSSE, Reichan felt like he found his own colour
🌞 : POSSE is made up of 3 rappers and 2 singers, it's interesting!
- And Reichan feels like when he's with POSSE he doesn't have to be super conscious of his "personality" / "character" and he can just be himself. He brought what he learned from the summer festivals to his performances in BMSG FES '24,
- Boss thought the MBB they did for the Noon Show of FES '24 was really good. The camera made sure to take each of them, but their characters were very different.,
- They didn't really agree to meet in the center of the stage beforehand, they just gathered there naturally by the time MBB was over
- Their ending poses were different too, and boss found that really good.
Non on appearing at (non-BMSG) festivals
- In performing in front of an audience that may not know them and in festivals that aren't part of BMSG, 👻 said this really changed his perspective and awareness. It became important to do their best to convey their music to the audience, in performing "away" it solidified their intentions in their performances, with "Let's do this! 🔥 " and "Let's show them our existence and our music! 🔥 "
[Nao noticing that Reichan's getting emotional]
- Reichan was Trainees with RuiTaiNon for a while and took dance lessons with them after withdrawing from MISSIONx2 and had a Trainee Showcase together. He's happy that they've overcome those times together, and sees them like his own brothers 🥺 It makes him emotional seeing Non getting to perform at festivals and looking so cool recently
🌞 : It's true his jawline's been looking real refined lately.
🐥 : That's true!
MISSION with boss and Reichan at BMSG FES '24
- Reichan has performed MISSION with boss but BMSG FES '24 was the first time MISSION was performed with boss+Reichan+MAZZEL
- 🐥 wanted to cry while mazz waited to appear and the song started with Reichan singing acapella. He was really happy to do MISSION with the two people that are closely tied to them and the group.,
- 🌙 finds it hard to put into words the bond he has with MAZZEL. He never got to perform MISSION while in MISSIONx2... He's also imagined himself as part of MAZZEL for a period of time, so he's happy he could perform MISSION with boss and MAZZEL at BMSG FES '24. Both him and MAZZEL have debut for a year, he feels like their mission is to do more and show the world more.,
- 👻 was watching from the salons and he thinks "emotional" is not enough to encompass what he was feeling seeing their performance. He did MISSION while in MISSIONx2 so he hopes to perform it with them too one day
🌞 : Let's keep it!
🌙 : I wanna do it!
- 👻 wants to keep working hard until that time comes. Reichan and MAZZEL were completely different to how he saw them during MISSIONx2, and obviously also very different from when they were Trainees (with Reichan) too. He was able to see their big backs and grateful that he has so many reliable older brothers. It's led to his motivation for the future.,
🌞 : Kanon has become a completely different person too.
👻 : Well.. [embarrassed]
What BMSG means to Naoya, Reiko, Kanon
- Boss thinks that people who work hard and seriously make it in life. He gave the example of Yamazaki Masayoshi (wanted to be an actor but became a successful singer) and Bobby Brown (was part of a group, left, and has a successful solo career). Boss didn't have a rewarding life - he chose that for himself - but thanks to that experience he made BMSG. Timing is everything, but he earnestly believes that if you work hard and seriously, reward definitely comes. There's no right answer
- All 3 of them have formed different paths since MISSIONx2 but it's not unusual. There are many conflicts as there are people, and just as many successes as there are people. In a good way, everything is important while also not, at the same time
- It makes boss happy seeing all of them work hard. He wants them to keep trying and failing, it's the company's job to turn their errors into experiences so it's a big responsibility for him. He feels he's standing taller every time he does a (BMSG) FES
- The performances at BMSG FES are condensed so it's honestly shorter and much more manageable than his own solo live sets, but in reality he's extremely tired and his voice is hoarse the next day. He feels a different kind of pressure and responsibility when he's doing a BMSG FES than his own solo lives. He's grateful to everyone for making him feel that way.
- Reichan feels like BMSG is a place that respects who you are both inside and out, just like the acronym BMSG stands for Be My Self Group. Reichan finds it cool and amazing that everyone can just be themselves, which leads to their unique artistry and appeal, it's why he loves BMSG
- Naoya thinks BMSG is the place where people are searching for when they don't have a place where they feel like they belong or they can't find a place to shine, and they find it by coming to Hidaka-san. He wants to make the circle of kindness and love that created a place for him even bigger.
- Kanon thinks BMSG is a place that allows each individual to shine, and if it weren't for BMSG, he wouldn't have been able to continue making music. He thinks BMSG is a place that helps each individual build their own path.
🌞 : I wish you guys said this when I'm not here, now I feel embarrassed. All artists here are proof of what BMSG is. I think we are a crew that believes deeply in the potential of people and therefore values being human the most. The three of them said what I was thinking on my behalf...I'm really grateful.
Hope you enjoyed!
Please note I translate these for free and I'm not a professional, so they may not be 100% accurate.
Retranslations or sharing of the summaries is fine! For retranslations, please notify me beforehand and credit once posted!
Translations do take time to complete, so if you like my translations you can consider tipping me on Ko-Fi!