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Nikkei had a BMSG special issue released in print last year that is slowly being released online as a series.

Nikkei x BMSG series: Revolutionaries changing Japan through entertainment (BMSG　エンタメで日本を変える革命児たち)

The first installment of the series talked about BMSG FES '24. The second provides an overview of the history of BMSG.

The third installment is a special talk between SKY-HI, solo artist Reiko, Naoya who is part of MAZZEL, and BMSG Trainee Kanon, who are connected via MISSIONx2, the audition documentary that shows the birth of BMSG's second boy group, MAZZEL. (Original interview here)

Summary of what they talked about below!

( Read on! )

On April 28, 2025, SKY-HI started a Architect live in response to Bunshun's article on Ryoki.

Note 1: Many thanks and appreciation for double_ilex for sharing.

Note 2: Parts of the translation was possible with help from ksk, thank you too!

Note 3: A shortened, summarized version of what he said was later shared on Twitter / X as a post on his personal account. [Post here]

Note 4: Boss was emotionally affected by the news still, he looked tired and at many points throughout the live he apologized and / or looked like he was about to cry.

( Read on )

Summary of SKY-HI's radio show, DIVE TO THE NEW WORLD episode on May 10, 2025.
Guests were SHUNTO and LEO from BE:FIRST!

( Read on! )

This translation is also available on the BMSG Wiki, Swan's War page :)

( Translation below )

Translated from SKY-HI's interview series with Nikkei, "Be myself, for ourselves"

Original interview, 120th installment from December 25, 2024.

( Read on! )

Translated and summarized from SKY-HI's interview series with Nikkei, "Be myself, for ourselves"

Original interview, 118th installment from October 17, 2024.

Second part of the interview translated by connie44

Interview with KQ President translated by hana

( Read on! )

Translated and summarized from SKY-HI's interview series with Nikkei, "Be myself, for ourselves"

Original interview, 115th installment from August 29, 2024.

( Read on! )

Touyou Keizai (TK) Deep Inside sat down with SKY-HI to talk to him about managing his company, BMSG, and his views on the state of the Japanese music industry.

A two-part video was shared on Touyou Keizai's YouTube channel on December 27 and 28, 2024 respectively, with the overall interview being approximately one hour and 27 minutes.

In Part 1, SKY-HI shares with TK Deep Inside the state of the Japanese music industry, what is BMSG doing differently, the success of D.U.N.K., and how BMSG will tackle "the world".

In Part 2, SKY-HI goes into a bit more detail about what the atmosphere at BMSG is like and how he communicates with his employees. He also shares some information on No No Girls, the newly established label – Bullmoose Records, and ends with him sharing with viewers his dream for BMSG in the next five to ten years.


Note: Some of what he discusses in Part 1 of TK Deep Inside overlaps with what he shared on the WBS Economy News Academy interview. If some things are familiar, it is because they are pretty much the same questions, phrased differently, lol.

Enjoy!

( Read on! )

After the WBS and TK Deep Inside interviews revealing that BMSG is still actively hiring more staff, on December 27, 2024 - a recruitment video is posted on the BMSG YouTube channel.

Summary below as you follow along with the video!

( BMSG wants you! )

Other than SKY-HI's IG lives after a No No Girls episode, he also started sharing his thoughts on the girls' performances on Architect (BMSG's fam community on the website CAMPFIRE).

On BMSG's YouTube channel, a shorter digest version was uploaded. The following is a summary of his thoughts.

Enjoy!

( Read on! )